Makeup has evolved very much over the millennia. From the natural ingredients used to create colour in Ancient Egypt to the plethora of options available today, women have always searched for the perfect foundation, blush, and lipstick and so on.
But the more opportunities the market offers us, the harder it is to find your way through all the choices and purchase the right products for you. Here are a few hints and tips as to how to shop for good makeup.
Visit a Store
You might find it tempting to immediately start shopping online because it is so much easier and faster but it is generally a good idea to go to an actual store first. All the large makeup stores have consultants who are experts in the field and can guide you to the products that will work for you.
Find Out What Products You Need
Think carefully about what kind of products you need. Foundation, for example, is great for concealing skin problems and imperfections, but if your skin already looks great, don’t spend your time or money on such a product. You will need powder if you have oily skin but if it is dry, don’t torture it further. Mascara, on the other hand, is a must, regardless of your general appearance or skin type. So make a plan before you go to the store because the consultants generally try to sell you everything…
Be specific about your requirements – glossy, matte, natural, organic and light are some of the adjectives you need to include in your conversation with the consultant. Yes, they are the experts but they have to first and foremost meet your requirements.
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Makeup and the Effect of Lighting
Also be aware of the lighting at the store – makeup doesn’t look the same in natural and in artificial lighting. So once you’ve applied something you like, walk around and test your look in different settings. If the applied product looks great everywhere, you are safe for purchase.
Put the Makeup to the Test
Don’t commit to a purchase immediately. You can never know if your skin is going to have a reaction to the product unless you wait. So go home with some samples, or with the makeup you already have on and wait till the evening, or try it on the other day. Generally, if there is going to be an allergic reaction, it will take no longer than 24 hours. So once those have passed, you can safely go and purchase the selected items.
Get the Best Price
Once you have found the right products, you don’t necessarily have to buy them from the major brands at their major prices. You can familiarize yourself with the ingredients and look for something similar but more affordable. Online stores also present great possibilities as there are numerous discount stores which will give you the best products without their high prices.
Makeup that is good for one person isn’t necessarily going to work for another. The shopping procedure is highly subjective and that is why everything needs to be tested and evaluated over time. There isn’t a recipe that can tell you to buy this and that – you need determination and patience to find what’s good for you.